Thomas Looby's Blog

How to Save Money During a Pandemic

How to Save Money During a Pandemic

While it may seem difficult, saving money during a pandemic is possible with the right mindset. In fact, one should try extra hard to save what they can during difficult economic times. No one knows whether things will start looking up or get worse. The grand experiment of 2020 showed that the average amount saved is $3,500, which could mean financial ruin in the case of losing employment or medical bills.

Understanding Fractional Leadership

Understanding Fractional Leadership

Leaders have always brought in experts in various fields to help with different projects. However, a newer aspect of this strategy is that they are now bringing in organizational leaders and C-Suite executives to help part-time. Doing so provides solutions to the...

Tips for Building Strong Teams

Tips for Building Strong Teams

Strong teams accelerate growth and profitability. There are six things companies can do to build resilient teams.   Host team-building activities Team members may not be able to befriend each other if the company does not have an open office plan. Employers can...

A Brief History of Healthcare Marketing

A Brief History of Healthcare Marketing

At the core of every industry, lies a marketing strategy that not only keeps businesses competitive but also helps them stay relevant amongst their consumers. The healthcare sector, in particular, has been developing and utilizing marketing strategies since the word...

Marketing a Vaccine

Marketing a Vaccine

“Well, to get people vaccinated, trust is often essential,” explained Glen Nowak, University of Georgia’s professor and director of the Center for Risk and Communication. However, trust may be a very tender topic for many Americans today.   Surveys show that...

Healthcare Marketing Trends for 2021

Healthcare Marketing Trends for 2021

It should be no surprise to anyone that analysts who study healthcare marketing trends say 2021 will be dominated by the ongoing disruptions and industry-altering effects of the COVID-19 pandemic.   If there is one thing a market hates, it’s uncertainty....

A Brief History of Digital Marketing

A Brief History of Digital Marketing

Although the old ways of getting the word out about a product or service still apply today, much of today's marketing is conducted on the internet. For almost three decades, digital marketing has been the trend, and this trend is sure to continue. But let's start at...

Marketing’s Important Role in Healthcare

Marketing’s Important Role in Healthcare

At first glance, many people may not understand what marketing and healthcare fields have in common. However, modern marketing is a powerful force in every industry, including healthcare, and is intertwined in the world of medicine.   When beginning a marketing...

Avoid These Healthcare Marketing Mistakes

Avoid These Healthcare Marketing Mistakes

Marketers in healthcare are committed to recognizing and predicting patterns that will affect the work they do every day. Digital marketing is rapidly evolving, and it is vital to change practices continually and adjust strategy based on current trends. While...

Healthcare Marketing Strategies to Drive Success

Healthcare Marketing Strategies to Drive Success

People no longer going to hospitals when they experience a worrying symptom. Instead, many people use the internet to find answers to their questions or learn about a quick remedy. As a result, hospital revenues are suffering. Therefore, the best way for hospitals to...